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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to ravinprinting.com.

RAVIN PRINTING LLC PRESENTS
SEP
20
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Ravin Printing LLC
The Way I See It
 

Can You Hear Me Now?

Here’s an oldie but a goodie that will hopefully make you smile today.

An elderly man thought his wife was losing her hearing, so he stood about 20 feet behind her and asked, “Can you hear me, sweetheart?” No reply. Then he moved about 10 feet behind her and asked again, and no response. He moved up about five feet behind her, and not a word. He got very close and loudly asked her, “Can you hear me now, honey?” Annoyed, his wife turned around and said, “For the fourth time, yes, I can hear you!”

Here’s the way I see it: When you are wrong, admit it. When you are right, be quiet.

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Idea of the Week
Think Digital is Where It’s At? Think Again.

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Advertising has changed, although the need for it has not.

While digital advertising seems like an intelligent thing to do, digital is not enough. Why? Consider the story of the retail giant, J. Crew.

J. Crew’s Struggle to Maintain Brand Identity

J. Crew opened its first retail store in 1989 and, in the early 2000s, turned mainstream men’s clothing into a “lifestyle brand.” The ad executives had brilliant marketing and created a story “across the entire customer experience,” rivaling competitors like the Gap and Banana Republic.

But, in 2017, the executives were pushed out by a digital presence.

J.Crew began sending out email blasts and following customers with web banner ads, pivoting to focus on sales and coupons. Rather than boosting sales, it downplayed the brand. People now got into the habit of waiting for a deal or a coupon, creating discount shoppers, and bringing down the value of the clothing.

In 2020, when COVID-19 hit, shoppers only supported brands they felt connected to, and J.Crew was no longer in that category.

Integrating Print with Digital Marketing

Companies that find the most success integrate digital with their printed pieces, focusing on awareness and connection. Here’s how.

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1. Pair direct mail with your digital presence.

Use postcards to grab your audience’s attention and pique their interest in your offer. Then, lead them to your social media with a QR code or call-to-action to your website.

2. Don’t tell them you’re great. Show them.

Show people what you can do for them by showing your product or service in action.

This means instead of using pictures of your product or service in your direct mail, use pictures of smiling people using the product or service. Then, for further information and illustration, have a call to action in which they go to your website.

3. Take your social media further.

Your social media needs to do more to educate, inform, and inspire people to use your brand.

Your advertising doesn’t need to produce the whole brand story but must provide a positive ROI whenever the company interacts with people.

No matter what your ad campaign looks like, remember to combine digital and offline advertising for the best results. We can help you with your marketing story by providing high-quality print marketing solutions on time whenever you need us. Contact us today to learn more!   

See more great ideas like this!
Click here to visit the Ravin Printing LLC - Ideas Collection.
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Marketing Tip
Logo File Types
LOGO FILES NEEDED FOR HIGH-RESOLUTION PRINTING

Many customers are confused about the types of logo files needed for high-resolution printing.

Here is the biggest difference in image files:

  • Raster graphics are “flat” files. They aren’t scalable, so as you increase the image size, you’ll start seeing the individual pixels, and the image will become blurry. Examples of raster logo files include JPG, PDF, TIFF, and PNG files.

  • Vector graphics are scalable. This means you can increase and decrease the image size without it getting pixelated or blurry. Examples of vector logo files include EPS and AI files. These are the preferred logo file types for any print project.

If you need help deciding which types of logos to use on your print pieces, our experienced team of printing professionals is here to help. Email or give us a call anytime.

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Uncommon Product
Financial Tax Folders
MAKE A LASTING IMPRESSION ON YOUR CLIENTS

As a tax professional, you get one big chance every year to make a lasting impression on your clients. Custom printed pocket folders are a great way to brand, organize, and identify essential financial files and tax papers.

In addition to providing your logo and contact information, the inside and back panels offer valuable marketing real estate, enabling you to promote new locations or services that your customers may not be aware of. You may also consider adding a third panel if you need additional storage space. Multiple slits can be a great way to display your business card and provide a coupon or promotional card.

By delivering an organized, professionally branded packet, customers will be more likely to return to you for repeat business. If you need help designing a professional tax folder that offers a long lifespan and will impress your customers, we’re here to help!

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Tech Tip
Microsoft To Do
STAY ON TASK ALL DAY FOR WORK OR PLAY

Microsoft To Do is a powerful project management solution that allows users to manage small or complex tasks from a smartphone (Android or iPhone), tablet, or computer. Because it is a cross-platform app, it is easy to stay on task all day for work or play from any location. Microsoft To Do is free – the only thing you need to use the platform is a Microsoft account.

You can set up as many lists as you want. You can even share an online to-do list with others, including friends, family, and colleagues, making it easy to collaborate on projects and sync tasks. Each task can be broken down into steps, add due dates, and set reminders for a daily checklist.

To Do integrates with other Microsoft tools, including Outlook, Cortana, Flow, and Planner.

Our team is full of helpful tips and tricks to keep your next printing project on schedule. Let us know how we can help!

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Fun@Work

Spotlight Recipe

Ranch Spinach Dip and Food Network's Mark Dacascos. Don't miss it!

Did You Know?

Did you know that cocoa beans were considered a highly valuable item in Mayan society and were used as a currency in the Mayan marketplaces?

Printing Quiz

When your printer mentions linen, what they really mean is:

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Ravin Printing LLC, 1526 South Santa Fe, Chanute, KS 66720 620-431-5830
Ravin Printing LLC, 214 N Jefferson Ave, Iola, KS 66749 620-431-5830